Capturing Value Through Pricing in the Hold Period
Ian Clark is the founder of Crescendo Consulting, a monetization strategy advisory for PE and VC-backed software companies. Ian has worked with clients like Eventbrite, Yelp!, and LinkedIn. Previously, Ian was Head of Monetization Strategy at Alpine Investors and worked as a Pricing and Monetization Consultant for Y Combinator. In this guide, Ian discusses the key components of pricing strategy, best practices for implementing new pricing models, and how monetization strategies can contribute to a land and expand GTM motion.
