2024 KeyBanc Capital Markets & Sapphire Ventures SaaS Survey

For 14 years, KeyBanc Capital Markets has conducted an influential annual survey assessing the performance of private SaaS companies. This year, KeyBanc has teamed up with Sapphire Ventures to enhance the survey, providing new insights by incorporating an operator’s perspective. The KeyBanc Capital Markets & Sapphire Ventures SaaS Survey for this year offers actionable insights into key themes and the impact of previous trends on go-to-market strategies.