Functional Categories: Product & Technology
Scaling a Marketplace Product
Paul Zeckser is the Vice President of Product Development at Sealed, a climate tech company on a mission to stop home energy waste. He previously foun…
Recruiting and Hiring for Technical Roles
Jenny Jongejan is a Recruiting Consultant working with fast-growing tech companies with a Bay Area presence. Most notably, she led all of recruiting f…
Positioning and Launching a New Product
Dan Murphy has led product marketing at Privy and Drift, where he’s overseen over 70 product launches and more than a dozen large, new product launc…
Outcome-based Product Roadmapping
Rajesh Nerlikar is a Co-Founder and Product Coach at Prodify, and co-author of the best selling product book, Build What Matters. In this guide he exp…
Optimizing Signup or Trial Conversion
Marc McDougall is a UI/UX designer specializing in helping SaaS companies book more demos and trials by optimizing their sites for conversions. In thi…
Managing B2B Product Launches and Releases
Mary is a marketing leader at Adobe, where she currently leads product marketing for Lightroom, and previously led product marketing at the Advertisin…
Identifying and Multiplying Your Best Customers with Customer Segmentation
Tamara Grominsky is the Founder of PMM Camp, a community of product marketers. Previously, she led Product Marketing at Kajabi, Unbounce, FreshBook…
Establishing a Competitive Intelligence Program
Andrew McCotter-Bicknell is the Head of Competitive Intelligence at ClickUp and was previously the Head of Competitive Intelligence at ZoomInfo. In th…
Designing a Product-led Go-to-Market Strategy
Myk Pono is the Director of Product Management focused on Growth & Acquisition at Freedom Financial Network. For the past 12 years, he’s been a prod…