Designing a Category
the Founder and Category Design Consultant for B2B Tech at Flag and Frontier. He also co-hosts the #CategoryCreation series on the B2B Growth Show p…
Functional Categories: Product & Technology
Defining an Ideal Customer Profile
Kirby is the Chief Marketing Officer at Elevate Security, and previously served as a marketing advisor, fractional CMO, and Adjunct Professor of Marke…
Crafting a Go-to-Market Story
Ken Rutsky helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough and achieve and grow market leadership in new and …
Conducting Product Discovery
Jim Morris coaches Product Management organizations in startups, scale ups and Fortune 100s. He's a Silicon Valley entrepreneur with over two decades …
Building a Developer Relations Function
Mary Thengvall leads developer relations at Camunda, and has long been a thought leader in the guide, authoring the book, "The Business Value of Devel…