Positioning and Launching a New Product
Dan Murphy has led product marketing at Privy and Drift, where he’s overseen over 70 product launches and more than a dozen large, new product launc…
Functional Categories: Marketing
Planning and Running a Community Event
Mark Huber is VP of Marketing at UserEvidence. Previously, he was Head of Brand & Product Marketing at Metadata, where he ran the company’s virtual …
Optimizing Signup or Trial Conversion
Marc McDougall is a UI/UX designer specializing in helping SaaS companies book more demos and trials by optimizing their sites for conversions. In thi…
Optimizing Paid Search Advertising
Greg is CMO and a Partner at Cypress North, a digital marketing agency, where he specializes in B2B marketing. In this guide, he highlights how to opt…
Optimizing Email Deliverability
Ed Forteau is an email marketing expert with more than 10 years of experience in email automation and deliverability. In this guide, he explains how e…
Managing Customer Engagement Marketing
Lisa Pratt is the Vice President of Customer Engagement Marketing at UKG where she leads a team responsible for customer marketing, customer intellige…
Managing B2B Product Launches and Releases
Mary is a marketing leader at Adobe, where she currently leads product marketing for Lightroom, and previously led product marketing at the Advertisin…
LinkedIn Advertising and Prospecting
Anthony Blatner is the founder and Chief Advertising Officer of Speedwork Social, an agency specializing in B2B LinkedIn advertising. In this guide, h…
Improving Your Company’s Online Brand
Ryan Erskine is a Brand Strategist with experience at the intersection of digital marketing, brand development, online reputation, and SEO. In this gu…
Identifying and Multiplying Your Best Customers with Customer Segmentation
Tamara Grominsky is the Founder of PMM Camp, a community of product marketers. Previously, she led Product Marketing at Kajabi, Unbounce, FreshBook…