Functional Categories: Marketing
Leveraging Artificial Intelligence (AI) in Marketing
Christopher Penn is the Co-Founder and Chief Data Scientist at TrustInsights.ai, a marketing AI, Machine Learning and analytics consulting firm. Throu…
AMA Recap: Leveraging LinkedIn in Marketing
LinkedIn is a powerful tool for B2B marketing and sales development, but using LinkedIn as a channel can be unintuitive and expensive. In this "Ask-Me…
Capturing, Converting, and Nurturing Leads with Content
Annie Mosbacher and Kristin Spiotto are the Co-Founders of Decoded Strategies, a marketing and retention strategy firm that supports exceptional compa…
Creating a Product Messaging Framework
Jed Morley is the Founder, CEO, and Brand Strategist at Backstory Branding, a brand strategy and messaging firm that’s worked with Lucidchart, Grow,…
Crafting Compelling Case Studies
Joel Klettke consults with B2B brands of all sizes on conversion optimization, copywriting, and customer marketing programs. Previously, Joel founded …