Functional Categories: Marketing
Planning Sales Kickoffs
Video Key Takeaways Slides
Running AI Experiments Across Go-to-Market Functions
Vikram Ekambaram is the founder of Vyceral Solutions, a company devoted to fixing the broken GTM system using generative AI. Vikram has worked with or…
Improving CRM Reporting (With a Focus on Salesforce)
Kevin Ascher is a Managing Director at AcousticSelling, a Salesforce solutions consultancy that’s helped accelerate RevOps for dozens of B2B SaaS st…
Creating Demand Gen Content Template
This simple, but powerful, content template can help organize your thoughts, build your ideas, and get ready to put your expertise on display to nurtu…
Moving From Revenue Technology 1.0 To Revenue Technology 2.0
Said Mussa is the founder of Cepture.io, helping B2B companies grow through revenue technology. In this guide, Said walks through how to transition yo…
Aligning Your Customers’ Success With Customer Journeys and a Customer Capability Maturity Framework
Michael Allenson is the Founder of Empact Partners, a Customer Journey and Maturity Framework advisory firm. Michael has worked with over 50 companies…
Marketing Budget CAC Analysis Template
John Short is the CEO at Compound Growth Marketing, a Demand Generation advisory that helps high-growth tech firms build predictable and scalable grow…
Building a High-ROI Paid Acquisition Marketing Program
John Short is the CEO at Compound Growth Marketing, a Demand Generation advisory that helps high-growth tech firms build predictable and scalable grow…