Establishing a Competitive Intelligence Program
Andrew McCotter-Bicknell is the Head of Competitive Intelligence at ClickUp and was previously the Head of Competitive Intelligence at ZoomInfo. In th…
Functional Categories: Marketing
Email Marketing Strategy
Jeanne Jennings is a recognized industry expert and an email marketing consultant and trainer with 25+ years of experience working with both B2B and B…
Designing a Category
the Founder and Category Design Consultant for B2B Tech at Flag and Frontier. He also co-hosts the #CategoryCreation series on the B2B Growth Show p…
Defining an Ideal Customer Profile
Kirby is the Chief Marketing Officer at Elevate Security, and previously served as a marketing advisor, fractional CMO, and Adjunct Professor of Marke…
Crafting a Go-to-Market Story
Ken Rutsky helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough and achieve and grow market leadership in new and …
Building a Lead to Revenue Operating Model
Michael Madden is the VP of Marketing at Boomi and was previously Director of Demand Generation at Marketo. In this guide, he lays out how to define l…
Building a Developer Relations Function
Mary Thengvall leads developer relations at Camunda, and has long been a thought leader in the guide, authoring the book, "The Business Value of Devel…