AMA on AI in Marketing

AI tools allow marketing teams to optimize performance, identify patterns in customer data, and create hyper-personalized funnels to an extent that was previously impossible. Christina Richards is the Founder and CMO of The CMO Plus, an AI-powered growth marketing firm for B2B technology companies. She specializes in helping marketing leaders navigate how to use and respond to AI-driven changes in the industry. In this session, Christina explains how marketing leaders should approach implementing AI in their organizations, how AI tools can improve performance across all stages of the funnel, and how to set marketing teams up for success from a leadership, tooling, and ethical perspective.

Ideal for CMOs, Sales leaders, and CEOs/Founders

Join to discuss: 

• How AI can accelerate top-of-funnel performance
• AI tools that support pipeline development, sales performance, ICP refinement, and customer evangelist identification
• The top 3 ways AI can help increase customer lifetime value: improve retention, identify opportunities to upsell, and better understand customer-product alignment
• How to facilitate the adoption of AI tools amongst your team (the role of transparency, team involvement, project positioning, and ethics)
• Best practices for measuring the impact of AI on performance- and efficiency-driven use cases